Personal branding is the process whereby people and their careers are marked as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The process is further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, physical appearance and areas of knowledge, leading to a uniquely distinguishable, and ideally memorable, impression.The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
[em]Personal branding is no longer an option; it’s a powerful leadership enabler.[/em]
Developing your personal brand is essential for developing your career and growth and recognition as a leader. Unfortunately, personal branding has become a flawed term that has lost its intention as people have relied only on social media to build their personal brand.
[em]Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others[/em]
They believe social media can immediately increase their market value for their personal brand rather than recognizing that the process of developing their personal brand is a much bigger responsibility; a never-ending journey that extends well beyond social media. Your personal brand should represent the value you are able to consistently deliver to those whom you are serving. Managing your personal brand requires you to be a great role model, mentor, and / or a voice that others can depend upon.