Strategy

Taming Our Mind

The year had been pretty dull in terms of business in Nigeria. There were many compounding factors that made matters worse. Fresh elections were scheduled early next year and corporates were not willing to loosen their purse strings. The government bodies were engulfed in pre-election euphoria. The Ebola virus had slowed things further and the…

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Personal Branding

Personal Branding

Personal branding is the process whereby people and their careers are marked as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The process is further defined as the creation of an asset that pertains to a particular person or individual; this includes but is…

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Your Personal Brand

Your Personal Brand

It happened to you and it’s uniquely yours. No one else has your story. No one else has your particular mixture of experience and ability. Not only did God make you unique in all your parts, but the life He lets you live is just as uniquely yours. Nobody else experiences the world in exactly…

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What habit is your business reshaping?

What habit is your business reshaping?

Our daily chores is a sequence of things that we are used to perform every day; majorly repetitive and often executed subconsciously. It would not be wrong to say that we are slaves to the power of our habits which we have formed over the years influenced heavily by our society, culture and immediate environment.…

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Hope is not a strategy!

Hope is not a Strategy

Nigerians were once branded the happiest people on earth. The situation is rapidly changing but till now; they are just about “Suffering and Smiling.” Nigeria comes across as a nation where there is too much hardship and yet the people bear it with a certain inexplicable equanimity. In the midst of suffering, they would be…

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Your Culture is your Brand!

Your Culture is Your Brand

The method of building a brand today is very different from what it was 10 years ago. Gone are the days when a few people got together in a room, decided what the brand positioning was going to be, and then spent a lot of money buying advertising telling people what their brand was. Their spending…

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Understanding Brand Value

Understanding Brand Value

Brands (their value) account for an increasing amount of corporate value. It is a huge challenge for businesses to understand what drives their brand value and what is required to maintain and increase this value. Brand Value is estimated and driven in many ways by different organizations. These include: Checking brand health Competitive analysis Monitoring…

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Business Warfare

Business Warfare

A few years ago, I had the opportunity to undergo a study program on Sun Tzu – The Art of Warfare which largely dealt with the art of ancient war adapted to modern day business. We term it as business warfare! The course had been very revealing and has impacted me hugely in terms of my…

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