Thinking 'right' is not about 'correctly' or 'incorrectly', but more about 'inwardly' or 'outwardly'.

Perceptions

Back to School!

Back to School

Our car entered the narrow lane of the overcrowded Yaba area in Lagos as we proceeded to meet our prospect; a mid-size business into outdoor media. My colleague who accompanied me, had explained to me that the prospect was one of the leaders in the vertical and was in dire need of a suitable automation…

Read More

Addicted to money?

Addicted to Money?

Money is a part of human nature and has an intense addictive quality. It is no surprise that people want money and their success in earning money directly relates to their behavior in our society. Though economists argue that money is the most useful tool to attain power in the business world, they fail to…

Read More

Your Culture is your Brand!

Your Culture is Your Brand

The method of building a brand today is very different from what it was 10 years ago. Gone are the days when a few people got together in a room, decided what the brand positioning was going to be, and then spent a lot of money buying advertising telling people what their brand was. Their spending…

Read More

Sustainable Happiness

Sustainable Happiness

We all are in pursuit of an elusive goal called ‘sustainable happiness’. We all want to be happy, yet so few of us seem to know exactly where sustainable happiness comes from. We try to define happiness in many different ways – life’s good work (or even no work at all), good friends, materialistic measures…

Read More

Understanding Brand Value

Understanding Brand Value

Brands (their value) account for an increasing amount of corporate value. It is a huge challenge for businesses to understand what drives their brand value and what is required to maintain and increase this value. Brand Value is estimated and driven in many ways by different organizations. These include: Checking brand health Competitive analysis Monitoring…

Read More

Mystic India

Mystic India

The dimly lit corridor of ‘The Marriott’ played a soothing effect on my eyes as I entered it to reach the café at the far end. I had travelled quite a distance to reach for this meeting with Bob, CEO of a leading Texas based IT consulting firm. The venue was a befitting decision to…

Read More

Neglecting IT?

Neglecting IT?

IT in the modern enterprise has evolved from a mere component of the business to a core necessity to improve business performance and add value to the shareholder’s ROI, whereby it is now considered absolutely unthinkable of neglecting IT. Good CIOs now use great technology to improve on many revenue critical processes, thereby enhancing business value…

Read More

Education – India’s next success story?

Education - India's next success story?

India’s growth in recent years has been led by the recent big boom in the BPO/KPO sector. With the off-shoring trend, India faces the challenge of generating an appropriate supply response to retain its existing advantage. The real challenge therefore, is to expand capacities in higher education to keep ahead of the demand curve. India does…

Read More