Thinking 'right' is not about 'correctly' or 'incorrectly', but more about 'inwardly' or 'outwardly'. The problem with organisational thinking is that most of the times it 'thinks outward' when it should be actually doing the opposite. 'Thinking Outward' is when we address issues with unselfish focus on our external ecosystem like customers, vendors, employees etc. ‘Thinking Inward' is when we address issues that have a deeper meaning for us internally. Thinking about self-improvement, trying to achieve a good mix of quality of life, material gains and peace of mind. But yet, our vision is misplaced.